Trades — Phone-First Emergency Services
TradesRestorationHome services
A conversion direction for Trades / Restoration. Preview the business fit and phone-driven + lead generation posture before choosing the paid direction file.
Field Book
Conversion-first prompt library
The little black book of conversion-first website prompts.
Real previews35 directions
Phone-firstEmergency services
Proof-ledContractor trust
Schedule-ledBooking-first
A catalog of local-business site directions with real captured previews, conversion posture, and paid direction files you can adapt inside the AI builder you already use.
Built for contractors, restoration crews, med spas, real estate, and other businesses where the page has one job: get the call, the booking, or the inspection request.
$297 Today $149 — launch price for the first wave of buyers.
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Captured previews35 live directions
Phone-firstEmergency services
Proof-ledContractor trust
Schedule-ledBooking-first
35
directions
9
industries
$149
once
The catalog
Thirty-five directions, each built and captured as a real site — the preview on every card is a screenshot of the direction running, not a sketch. Each card shows enough to judge fit, register, and conversion posture before purchase.
FiltersAll industries · All use cases
Industry
Use case
Industry
Use case
Contractor — Photo-First Trust
TradesHome services
A conversion direction for Trades / Home services. Preview the business fit and lead generation + quote-driven posture before choosing the paid direction file.
Med Spa — Booking-Calendar-First
MedicalProfessional services
A conversion direction for Medical / Professional services. Preview the business fit and booking posture before choosing the paid direction file.
Real Estate — Listing Grid + Search-Driven
Real estateProfessional services
A conversion direction for Real estate / Professional services. Preview the business fit and lead generation posture before choosing the paid direction file.
Solar Energy — Day/Night Toggle Hero
Home servicesTrades
A conversion direction for Home services / Trades. Preview the business fit and lead generation + quote-driven posture before choosing the paid direction file.
HVAC — Seasonal Dispatch Hero
TradesHome services
A conversion direction for Trades / Home services. Preview the business fit and phone-driven + lead generation posture before choosing the paid direction file.
Electrical — Safety-Cert Trust
TradesHome services
A conversion direction for Trades / Home services. Preview the business fit and phone-driven + quote-driven posture before choosing the paid direction file.
Roofing — Storm Response Radar
TradesRestoration
A conversion direction for Trades / Restoration. Preview the business fit and phone-driven + lead generation posture before choosing the paid direction file.
Landscaping — Four-Season Toggle
Home services
A conversion direction for Home services. Preview the business fit and quote-driven + lead generation posture before choosing the paid direction file.
Pressure Washing — Before/After Wipe
Home services
A conversion direction for Home services. Preview the business fit and quote-driven + lead generation posture before choosing the paid direction file.
Tree Service — Emergency vs. Scheduled
Home servicesTrades
A conversion direction for Home services / Trades. Preview the business fit and phone-driven + quote-driven posture before choosing the paid direction file.
Junk Removal — How Much Fits?
Home services
A conversion direction for Home services. Preview the business fit and quote-driven + booking posture before choosing the paid direction file.
Pool Service — Maintenance Plan First
Home services
A conversion direction for Home services. Preview the business fit and booking + lead generation posture before choosing the paid direction file.
Pest Control — Protection Plan Grid
Home services
A conversion direction for Home services. Preview the business fit and lead generation + booking posture before choosing the paid direction file.
Moving — Five-Question Quote Quiz
Home services
A conversion direction for Home services. Preview the business fit and quote-driven + booking posture before choosing the paid direction file.
Self-Storage — Unit Size Picker
Real estateLocal retail
A conversion direction for Real estate / Local retail. Preview the business fit and booking posture before choosing the paid direction file.
Cleaning — Recurring vs. One-Time
Home services
A conversion direction for Home services. Preview the business fit and booking + quote-driven posture before choosing the paid direction file.
Auto Repair — First in Line by 7am
Automotive
A conversion direction for Automotive. Preview the business fit and booking + phone-driven posture before choosing the paid direction file.
Auto Detailing — Before/After Packages
Automotive
A conversion direction for Automotive. Preview the business fit and booking posture before choosing the paid direction file.
Dental — Family-Friendly First Visit
Medical
A conversion direction for Medical. Preview the business fit and booking posture before choosing the paid direction file.
Cosmetic Dental — Smile Makeover Slider
Medical
A conversion direction for Medical. Preview the business fit and booking + lead generation posture before choosing the paid direction file.
Veterinary — Visit vs. Boarding
PetsMedical
A conversion direction for Pets / Medical. Preview the business fit and booking posture before choosing the paid direction file.
Pet Grooming — Fresh Grooms Grid
Pets
A conversion direction for Pets. Preview the business fit and booking posture before choosing the paid direction file.
Dog Training — Three-Tier Packages
Pets
A conversion direction for Pets. Preview the business fit and booking + lead generation posture before choosing the paid direction file.
Chiropractic — Pain Mapper
Medical
A conversion direction for Medical. Preview the business fit and booking + lead generation posture before choosing the paid direction file.
Physical Therapy — Covered-or-Not First
Medical
A conversion direction for Medical. Preview the business fit and booking + lead generation posture before choosing the paid direction file.
Personal Injury — Case Evaluator
Professional services
A conversion direction for Professional services. Preview the business fit and lead generation posture before choosing the paid direction file.
CPA — Tax-Season Countdown
Professional services
A conversion direction for Professional services. Preview the business fit and booking + lead generation posture before choosing the paid direction file.
Restaurant — Menu-First
Food & drink
A conversion direction for Food & drink. Preview the business fit and booking posture before choosing the paid direction file.
Gym — Live Class Schedule
Fitness
A conversion direction for Fitness. Preview the business fit and booking posture before choosing the paid direction file.
Premium Pack — Smart Quote Builder
Home servicesTradesProfessional services
A conversion direction for Home services / Trades. Preview the business fit and quote-driven + lead generation posture before choosing the paid direction file.
Premium Pack — Financing Calculator
TradesMedicalHome services
A conversion direction for Trades / Medical. Preview the business fit and lead generation + booking posture before choosing the paid direction file.
Premium Pack — Availability Deposit Calendar
MedicalAutomotiveProfessional services
A conversion direction for Medical / Automotive. Preview the business fit and booking posture before choosing the paid direction file.
Premium Pack — Proof-to-Package Recommender
MedicalAutomotiveHome services
A conversion direction for Medical / Automotive. Preview the business fit and booking + lead generation posture before choosing the paid direction file.
Premium Pack — Service Area Router
RestorationTradesHome services
A conversion direction for Restoration / Trades. Preview the business fit and phone-driven + booking posture before choosing the paid direction file.
Pricing
$297 launch price
$149 once. Yours for good.
$149 is the launch price for the first wave of buyers. When the catalog hits fifty directions, the price goes to $297 — buy now and the raise never touches you.
- —All thirty base direction files and paste-ready build instructions.
- —Five live Premium Conversion Pack templates for advanced quote, financing, availability, proof, and routing funnels.
- —The animated demo of every direction — each one built as a real site and screen-recorded, so you see the mechanic move before you build it.
- —Every direction added to the catalog after, at no extra cost.
- —Use them on client work without limits. The sites you build are yours and your clients'.
- —No subscription, no seat licenses, no renewal email next year.
Unlock the library — $149 once
$297 $149 today — launch price. Goes to $297 when the catalog hits fifty directions.
Why Field Book exists
I build websites for contractors, restoration crews, med spas, and real estate teams. Every AI tool I tried kept handing them the same startup landing page — wrong layout, wrong register, wrong conversion path. Field Book is the set of directions I actually build from: written from sites that get a local business the call, not the compliment.
FAQ
What do I actually get?
Thirty-five paid direction files for conversion-first local business sites: thirty base directions plus the five-template Premium Conversion Pack. The public catalog shows the business fit and conversion posture; the paid vault carries the implementation notes, adaptation guidance, and paste-ready build instruction for Claude, Cursor, v0, or whatever you build with.
Is this a subscription?
No. You pay $149 once and the library is yours. When new directions land in the catalog, you get those too — same purchase, no upsell.
Will the price go up?
Yes. $149 is the launch price for the first wave. When the catalog hits fifty directions, the price goes to $297 — no countdown timer, the catalog itself is the clock. Buy before then and the raise never touches you: same lifetime access, every direction added after included.
Who is this for?
Freelancers, agencies, and owners building sites for trades, restoration, med spas, real estate, and local services. If you want an aspirational portfolio piece, this is the wrong library — these directions are built to get the call, the booking, or the inspection request.
What's the Premium Conversion Pack?
An optional $49 add-on at checkout: five advanced conversion templates for the heavier mechanics that take a direction from good to closing — Smart Quote Builder, Financing Calculator, Availability Deposit Calendar, Proof-to-Package Recommender, and Service Area Router. They're live now and included with the pack.
Will every site built from these look the same?
A direction is a structure, not a template. Two roofers built from the same direction share a conversion path — phone number where it belongs, proof before the ask — but the photos, the copy, and the brand carry the look. The direction keeps you from shipping the default SaaS page; it doesn't dress every site in the same clothes.
Why prompts instead of templates?
A template locks you into someone else's stack and markup. A prompt steers the tool you already build with, and you own everything it produces. The spec tells the model what a converting site for that business actually looks like — that's the part the models keep getting wrong on their own.